Healthcare’s changing landscapes
Industry-wide changes, which are occurring as a result of the current global pandemic, will play an important role in deciding the future of healthcare delivery. With COVID presenting various symptoms and high rates of transferability, the absence of a vaccine motivates healthcare providers to reduce their staff’s risk of exposure while minimizing the possible overpopulation of facilities. This unique situation pressures these healthcare providers into finding alternative ways of providing professional care and advice without relying on in-person interactions. Unsurprisingly, the answer to these problems are primarily rooted in technology. Telehealth, proving capable of filling the void left by face-to-face healthcare, is causing a subsequent spike in interest of both healthcare providers and patients alike.
Why Healthcare will never be the same again
The wave of digital transformation sweeping over the healthcare industry is one that will facilitate the effective and efficient response that this current outbreak requires. Even in a post-pandemic world, the demand for virtual healthcare will be high due to the increased recognition of virtual capabilities paired with the facts that we, as humans, will have a completely changed outlook on the concept of convenience coming out of this pandemic. In a world which is steadily getting accustomed to delivering work responsibilities digitally, having to drive all the way to the hospital, only to wait in an enclosed indoor reception area with other possibly infected patients and staff, seems a bit unreasonable. For healthcare providers faced with changing times, being able to leverage data to improve the patient experience is what enables them to make the most effective and efficient decisions.
How healthcare providers are adapting
With customer experience becoming an increasingly important focus for organizations across most industries, it is not surprising that emerging healthcare technologies aim to uphold this notion of patient centricity. Along with the growing set of digital learning tools, cognitive decision-making platforms and smart devices are enabling hospitals and clinics to increase the connectivity and automation of their care processes. In addition, the increasing use of smartphones, watches, wearables, and other monitoring devices have allowed for an exponential increase in the amount of readily availablepersonal health data. Being able to interpret, understand, and act on this data allows healthcare providers to deliver their services completely virtually – whether it is virtual communication with care-providers, digital monitoring for disease diagnoses and prevention, or the administration of targeted treatments.
Enhancing healthcare delivery with Enquero
At Enquero, we recognize these changing times by utilizing a 3C framework for building a holistic patient experience: Care, Convenience, and Cost. Our 3C framework recognizes the need for a cultural shift to enable meaningful and effective patient engagement by leveraging smart technologies supported with data-driven insights.
- Convenience –Digital healthcare can automate processes such as patient monitoring, scheduling, intake, and treatment administration, allowing for these processes to continue even without face-to-face interactions. In doing so, healthcare providers are able to enhance convenience and personalization for the patient
- Cost – Patient centricity sets the foundation for a payment system which is not one-size-fits all and would be catered to the patient based on the personalized treatments they received. This opens the door for healthcare providers to increase consumer transparency and affordability while saving the user unwanted fees.
- Care – At the end of the day, the primary function of a healthcare provider is to provide the best possible care to the patient, a responsibility which is upheld through a value-based care model. By increasing connectivity and collaborations across systems and data, care providers are able to boost patient engagement while providing valuable insights which elevate the caregiving capabilities of a healthcare provider.
Enquero capitalizes on the 3C framework by collecting the right data – whether it is patient data, payer data, historical transactional data, prescription data or activity tracker data, to ensure a tailored communication experience to maintain engagement. Additionally, by enabling heavy automation demanded by digital health monitoring and evaluation, Enquero allows for critical human resources to focus their time and energy in strategizing robust health plans. By empowering patients with the knowledge and resources they desire, we invite them to become active participants in their own health care management. Lastly, by enforcing price transparency, we improve patient decision-making, build trust and loyalty, which only further enhances the patient experience. More than ever before, it is becoming increasingly evident that the future of healthcare delivery is reliant on healthcare providers delivering a data-driven impact to ensure better care for their patients in today’s increasingly digital world.
Manav Shahi is currently working as a Digital Marketing Intern at Enquero and a Data Analyst Intern at NetApp, exploring his love for data and subsequent desire to truly understand it. Manav is an incoming sophomore at the University of California – San Diego, studying both Data Science and Cognitive Science with a specialization in Design and Interaction.
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